Whether you like it or not, when people are looking for lawyers, they either head to Google to search for lawyers or go to social media platforms like Facebook or Instagram for reviews.
Admit it, law firms have always been slow to adapt to technology. That’s why most lawyers are not getting more clients just by putting their ads on the Yellow Page.
It’s time for you to take a step ahead of your competitors by following these nine simple steps to get more clients using SEO.
Step 1: Picking the Right Keywords
The first step to getting more clients as a law firm website is picking the right keywords. You should pick those that are popular (large search volume), low competition, low cost-per-click, and should be relevant to the law niche.
Step 2: Be Unique from Other Websites
Take note that there are many law firms out there and they’re probably making their own websites right now. That said, make your website unique in order for it to catch people’s attention.
Step 3: Make Adjustments Technically
Sometimes, winning by default is the best choice. Admit it, there are lawyers out there that are better than you. That means if they create a website, their content will be better. You should compensate for that by maximizing the technical side of your website.
Step 4: Optimize Content of Every Page
You should not only adjust your website, but also each of the content pieces you publish on your page. Make sure the title is enticing, the description has proper keywords, and the URL is not too long.
Step 5: Make Use of Google My Business
Use Google My Business to claim your spot on the most popular search engine. Just search the name of your law firm to find it.
Step 6: Fill in the Blanks on Your Website
You should then fill every space on your website. Pages such as Learn More, FAQs, Services, and more should be filled.
Step 7: Do Link Building
You should then do link building where website owners link back to your website through their content. You can do this by asking them as a friend or bribing them with your high-quality content.
Step 8: Analyze Your Results
After all this, you should analyze the results that you’ve made through your efforts. That way, you’ll know what issues your website’s facing.
Step 9: Make Changes Based on Your Analysis
After analyzing the results, you should then make changes accordingly. If you think your content needs to be polished, then do so. If you think you’re not marketing correctly, then improve your marketing techniques.
There you have it, the nine steps to making SEO work for law firms. There are many things to consider in SEO, especially so considering that it’s a website related to law firms. You don’t have to spend thousands of dollars to get clients. However, if this is not enough for you, you can always rely on SUSY Search to provide you the help you need.