Beginner’s Guide: How to Apply SEO to Your Website

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The goal of every business that uses websites to their advantage is to get more traffic. Unfortunately, it’s not always going to be easy because SEO is difficult.

You should never forget that search engine optimization is not a one-time process. You don’t do it and run from it once you’re finished. There are steps that should be done regularly.

So here are four of the steps that you’ll need to take to apply SEO to your website:

Market Analysis

The first step you need to do to get more traffic using search engine optimization is to do market analysis. Now there are two sides of this: website analysis and competitor analysis.

Website analysis is when you check how your website’s doing as a visitor. You can also use technical auditing SEO tools to ultimately figure out if your website is truly attractive to visitors.

Competitor analysis is the same with website analysis, but this time it’s done to the websites of others.

Keyword Analysis

Keyword analysis is the process of figuring out what keywords should be used for your website. The first step is keyword research where you use SEO tools to check the best keywords that can be used for your website.

That said, you should know the factors that affect how good a keyword is. These include the search volume, competition, and cost-per-click (CPC).

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Search volume refers to how popular a keyword is, the higher the better. Competition is self-explanatory and CPC is how much it costs if a user clicks your advertisement (if you ever make one).

Content Optimization

Content optimization is done in order to create a high-quality content. This includes creating an attractive title. It should pique the interests of your audience.

Next is the optimization of Meta tags which is how search results from your content will look like.

It also includes how you use the keywords you came up with during the Keyword Analysis section. It should be inserted strategically around your content. Not too much, not too little.

Analyze, Monitor, and Maintain

The final step is to analyze, monitor, and maintain your website. Analyzing your website is like Website Analysis, but you do it after you get results. After analyzing your results, you should adjust your SEO techniques accordingly.

One simple but critical mistake made by marketers is that they don’t check their websites for issues. This practice is incorrect and you should start monitoring your website for issues.

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After knowing what the issues are, it is now easy to do maintenance. This is when you start getting rid of the issues you’ve found out on your website.

These are the four steps you should know on how to SEO your website. It may take some time and require effort from you, but you can be assured that it will yield to great results. However, if you think you’re not up for it, you can always inquire for services from SEO agencies like SUSY Search.

9 Steps Law Firms Should Take to Get Clients Using SEO

people meeting - 9 Steps Law Firms Should Take to Get Clients Using SEO

Whether you like it or not, when people are looking for lawyers, they either head to Google to search for lawyers or go to social media platforms like Facebook or Instagram for reviews.

Admit it, law firms have always been slow to adapt to technology. That’s why most lawyers are not getting more clients just by putting their ads on the Yellow Page.

It’s time for you to take a step ahead of your competitors by following these nine simple steps to get more clients using SEO.

Step 1: Picking the Right Keywords

The first step to getting more clients as a law firm website is picking the right keywords. You should pick those that are popular (large search volume), low competition, low cost-per-click, and should be relevant to the law niche.

Step 2: Be Unique from Other Websites

Take note that there are many law firms out there and they’re probably making their own websites right now. That said, make your website unique in order for it to catch people’s attention.

laptop website - 9 Steps Law Firms Should Take to Get Clients Using SEO

Step 3: Make Adjustments Technically

Sometimes, winning by default is the best choice. Admit it, there are lawyers out there that are better than you. That means if they create a website, their content will be better. You should compensate for that by maximizing the technical side of your website.

Step 4: Optimize Content of Every Page

You should not only adjust your website, but also each of the content pieces you publish on your page. Make sure the title is enticing, the description has proper keywords, and the URL is not too long.

Step 5: Make Use of Google My Business

Use Google My Business to claim your spot on the most popular search engine. Just search the name of your law firm to find it.

Step 6: Fill in the Blanks on Your Website

You should then fill every space on your website. Pages such as Learn More, FAQs, Services, and more should be filled.

Step 7: Do Link Building

You should then do link building where website owners link back to your website through their content. You can do this by asking them as a friend or bribing them with your high-quality content.

results in screen - 9 Steps Law Firms Should Take to Get Clients Using SEO

Step 8: Analyze Your Results

After all this, you should analyze the results that you’ve made through your efforts. That way, you’ll know what issues your website’s facing.

Step 9: Make Changes Based on Your Analysis

After analyzing the results, you should then make changes accordingly. If you think your content needs to be polished, then do so. If you think you’re not marketing correctly, then improve your marketing techniques.

There you have it, the nine steps to making SEO work for law firms. There are many things to consider in SEO, especially so considering that it’s a website related to law firms. You don’t have to spend thousands of dollars to get clients. However, if this is not enough for you, you can always rely on SUSY Search to provide you the help you need.