The goal of every business that uses websites to their advantage is to get more traffic. Unfortunately, it’s not always going to be easy because SEO is difficult.
You should never forget that search engine optimization is not a one-time process. You don’t do it and run from it once you’re finished. There are steps that should be done regularly.
So here are four of the steps that you’ll need to take to apply SEO to your website:
The first step you need to do to get more traffic using search engine optimization is to do market analysis. Now there are two sides of this: website analysis and competitor analysis.
Website analysis is when you check how your website’s doing as a visitor. You can also use technical auditing SEO tools to ultimately figure out if your website is truly attractive to visitors.
Competitor analysis is the same with website analysis, but this time it’s done to the websites of others.
Keyword analysis is the process of figuring out what keywords should be used for your website. The first step is keyword research where you use SEO tools to check the best keywords that can be used for your website.
That said, you should know the factors that affect how good a keyword is. These include the search volume, competition, and cost-per-click (CPC).
Search volume refers to how popular a keyword is, the higher the better. Competition is self-explanatory and CPC is how much it costs if a user clicks your advertisement (if you ever make one).
Content optimization is done in order to create a high-quality content. This includes creating an attractive title. It should pique the interests of your audience.
Next is the optimization of Meta tags which is how search results from your content will look like.
It also includes how you use the keywords you came up with during the Keyword Analysis section. It should be inserted strategically around your content. Not too much, not too little.
Analyze, Monitor, and Maintain
The final step is to analyze, monitor, and maintain your website. Analyzing your website is like Website Analysis, but you do it after you get results. After analyzing your results, you should adjust your SEO techniques accordingly.
One simple but critical mistake made by marketers is that they don’t check their websites for issues. This practice is incorrect and you should start monitoring your website for issues.
After knowing what the issues are, it is now easy to do maintenance. This is when you start getting rid of the issues you’ve found out on your website.
These are the four steps you should know on how to SEO your website. It may take some time and require effort from you, but you can be assured that it will yield to great results. However, if you think you’re not up for it, you can always inquire for services from SEO agencies like SUSY Search.